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Stage 1

鈥?A duly constituted jury will review the applications online as per the evaluation criteria prescribed for this stage
鈥?This stage is an entry qualification stage
鈥?Entries qualified at this stage after due process moves to second stage of India Design Mark
鈥?The jury is composed of leading designers and people connected with the profession of design.
鈥?The India Design Council nominates the jury members based on their qualification and experience and category of entries received.
鈥?Stage 1 jury process is completely online
鈥?Each entry is reviewed by 3 jury members independently
鈥?Each of the 3 jury members award points based on the judging criteria
鈥?The jury members evaluate the entry based on its completeness Wholesale Devin McCourty Jersey , thoroughness, appropriateness and general conformance to the judging criteria
鈥?An entry receiving 60 percentage points is considered to be qualified for stage 2 of the India Design Mark assessment process
鈥?India Design Mark administration retains the right to lower the overall minimum qualifying percentage points.
鈥?The juries decision is final


Assessment Criteria


1. USER POTENTIAL (20 POINTS)
路 Demand
路 User centricity
路 Product future
路 Contextual value
2. AESTHETICS (20 POINTS)
路 Form-function
路 Product semantics
路 Desirability (attractiveness)
3. DIFFERENTIATION (20 POINTS)
路 Conceptual innovation
路 Operational innovation
4. TECHNICAL EXCELLENCE (20 POINTS)
路 Execution detailing
5. SOCIAL RESPONSIBILITY (20 POINTS)
路 Sustainability
路 Enhancing quality of life


Stage 2


鈥?Only those entries which qualify at the first stage of India Design Mark are considered during the second stage
鈥?There is separate payment for the second stage of jury assessment and for exhibition space required to display the entry.
鈥?For second stage evaluation of entries Wholesale Stephen Gostkowski Jersey , the applicant is required to send in the physical product by the prescribed date.
鈥?The evaluation takes place by a specially appointed jury for stage 2 as per the evaluation criteria prescribed for this stage
鈥?At this stage the evaluation happens vis-a-vis the physical product submitted for assessment as well as the application information submitted for stage 1 assessment.
鈥?At this stage, each of the entry is evaluated by a group of minimum three jury members acting in tandem and the evaluation decision is reached at through consensus
鈥?The entire jury panel discusses the evaluation decisions of each of the group commonly and an overall consensus is reached.
鈥?The jury chairman will act as an arbitrator wherever consensus cannot be reached
鈥?The jury鈥檚 decision is final
鈥?After the assessment is over Wholesale Dont'a Hightower Jersey , those entries, which are adjudged to have received the India Design Mark Wholesale James White Jersey , are exhibited in a public exhibition on subsequent days.


Assessment Criteria


1. USER POTENTIAL
(1) Ergonomics
(a) Usability (ease of operation)
(b) Cognitive focus
(c) User safety
(d) Universal design
(2) Demand
(a) Consumer acceptability
(b) Ease of manufacture
(c) Cost effectiveness
(d) Productivity
(3) Contextual Value
(a) Lifestyle, behavior Wholesale Tom Brady Jersey , culture
(4) Maintainability
(a) Product future
(b) Product road map
(c) Future friendly
2. AESTHETICS
(1) Form-function
(a) Proportion
(b) Emotional value (perceived value)
(2) Product Semantics
(a) Function based (primary + secondary function)
(b) Visual appeal (color, graphics etc)
(c) Brand coherence
(3) Desirability
3. EXECUTION EXCELLENCE
(1) Quality of build
(2) Surface Quality
(3) Quality of fits & finish
(4) Execution detailing
4. INNOVATIVENESS
(1) Conceptual innovation
(a) New to market new to segment
(b) Innovation in product architecture
Or
(2) Operational innovation
(a) New functionality
(b) Use of new materials
(c) Use of new process (manufacturing Wholesale Rob Gronkowski Jersey , production, logistics Wholesale Danny Etling Jersey , etc.)
(d) Effective use of new technology
(e) New ways to reach consumers
5. SOCIAL RESPONSIBILITY
(1) Sustainability
(2) Enhancing quality of life
(3) Conserving Resources.


Visit India Design Mark for More Details

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