Inicio Foro
Welcome, Guest
Please Login or Register.    Lost Password?

esent your Web initiatives as
(2 viewing) kameryscamtechs, (1) Guest
Go to bottomPage: 1
TOPIC: esent your Web initiatives as
esent your Web initiatives as 3 Months, 3 Weeks ago Karma: 0
How to present a case for Web site investments Marketing Articles | July 16 Cheap Jerseys Online , 2009
What happened the last time you needed money for a sales and marketing initiative? Did management sign-off on everything you wanted -- no questions asked? Here's how you convince others that Web investments are a wise decision in a slow economy ...

What happened the last time you needed money for a sales and marketing initiative? Did management sign-off on everything you wanted -- no questions asked?

If they did, congratulations, you're part of the minority. As for the rest of us, we're facing massive cost reductions and "spending" freezes. Everyone is holding back on Web and marketing expenditures.

So what can you do? How can you convince others that Web investments are a wise decision in a slow economy?

First, remove the word "spend" from the picture and replace it with the word "invest." You should always expect a return from Web site enhancements. Then present an investment opportunity to highlight how your initiative will either increase company revenues or decrease company costs.

With that in mind Cheap Jerseys Free Shipping , use these guidelines to build your case. Be concise and keep your documentation under two pages (one page is best).

1. Summarize the objective(s) of your Web site initiative.
Clearly state the expected outcome or benefit. For example, an initiative might be to increase sales leads, increase customer purchase size, cross-sell product lines, reduce sales cycle time Cheap Jerseys From China , reduce cost of sales, strengthen brand perception, etc. Note: giving your Web site a "new look" is not a measurable objective.

Be specific. Increase qualified sales leads from 25 per month to 50 per month or reduce sales cycle time 25%. Also, be sure to communicate the monetary value of each increase or decrease.

For example, if your company values the cost of each lead acquired off-line at $250 Cheap Jerseys China , then each lead acquired online saves your company $250. Or on the revenue side, if marginal profit on each widget sold is $X, then Y more purchases results in a $X*Y increased profit.

2. Summarize the problem(s) of your current Web site.
Document any known problems and factors that prevent your Web site from meeting the objective above.

Common Web site problems are: confusing navigation, long check-out process, absence of strategy Cheap Jerseys , non-persuasive (or boring) copy, brand misrepresentation, poor load time, lack of credibility, lack of unique identity and proposition Cheap NBA Basketball Jerseys , etc.

Use quantitative data to support your analysis. For example, subtract the number of acquired Web site leads (or sales) from your Web site's monthly unique visitors. What's left is the number of lost customer acquisition opportunities. (See last week's article to learn
how to determine monthly Web site visitors.)

Use qualitative data. Your customer service and sales reps talk with potential customers everyday. Find out why potential and existing customers call. Was something on the Web site unclear? What did they need? For every prospect that calls, several do not. Use your findings to support your case.

3. Estimate the total investment of your initiative.
If you're absorbing the project in-house, work with your Web tech to estimate labor efforts. Be sure to allocate time for strategic planning, designdevelopment Cheap Basketball Jerseys , file transfer, two rounds of testing and collaboration. Never underestimate and always leave room for unknowns.

If you wish to outsource, contact a Web professional to request an estimate. You can do this one of two ways.

a. Issue an RFP (Request For Proposal) to a few Web professionals. Be careful though. Most organizations need to thoroughly understand your objectives, requirements and timeframes before responding with an accurate proposal. (Or at least they should.)

b. Contact a Web professional directly to ask for an estimate. Again, most organizations need to understand your objectives Cheap New NBA Jerseys , requirements and timeframes prior to the estimate.

4. Summarize your recommended solution to the problem.
State how your in-house team or selected partner will help accomplish the objective. Stand behind your recommendation and stress the investment. Include the project approach, timeframes, warrantees, guarantees and any other incentives that might help the investment decision.

So there you have it. Present your Web initiatives as investment opportunities and melt the spending freeze. As long as you prove the initiative will either increase company revenues or decrease company costs you'll win your case. (Just make sure you deliver.)
>Pleasure Gardens in the Age of Queen Elizabeth

Posted by nick_niesen on November 1st, 2010

The fruitful age of Queen Elizabeth brought both the planning and the planting of the loveliest English gardens very nearly to perfection. When the other arts of the Renaissance had reached their maturity and were on the verge of decline Cheap Nike NBA Jerseys , garden making began to develop rapidly.

Most of the finest houses in England were built at this period. After their erection an attempt to give them fit surroundings was a natural sequence. All conditions were ripe for the evolution of delightful pleasure gardens, which for form without formality have never been surpassed. Both the art and craft of their construction were understood as certainly never before, and perhaps never afterward.

As an art this garden making was imbued with the creative as well as the imitative spirit of the Renaissance. Men's eyes were opened, as if for the first time, to the charming aspects of life old and new Cheap NBA Jerseys Online , past and present. A delight in the beauty of nature as well as in that of artistic invention seemed to develop spontaneously. Its practical outcome was the creation of a style of decoratio. Cheap Jerseys Wholesale Jerseys Wholesale Jerseys China Wholesale Soccer Jerseys Wholesale Jerseys China Cheap MLB Jerseys Cheap Authentic Nike Shoes Wholesale Youth Jordan Shoes Wholesale Air Max White Wholesale Vapormax 2018
Navegador Platino
Posts: 919
User Offline Click here to see the profile of this user
The administrator has disabled public write access.
Go to topPage: 1